Rhapsody Debuts Standalone Virtual Reality App

Talib Kweli 2014 BET Experience
Imeh Akpanudosen/Getty Images for BET

Talib Kweli performs onstage during the Acoustically Speaking event during the 2014 BET Experience At L.A. LIVE on June 28, 2014 in Los Angeles.

Streaming music pioneer Rhapsody is getting out in front of another tech development: virtual reality. The company has introduced a free VR app called Rhapsody VR, which will give users an immersive way to watch exclusive live performances. 

Some of the first featured artists include Talib Kweli, Flatbush Zombies, The Blind Shake, Big Ups, Eli “Paperboy” Reed and Sweet Spirit, among others.

The standalone app, available in the Apple App Store and Google Play, works best with Google Cardboard viewers.

Virtual Reality Is Not Ready for Prime Time, But...

Rhapsody is working closely with Minneapolis-based VR company Visual on the actual video for the project. “360º video is emerging as an exciting way to experience music and entertainment, and it’s been awesome to work with the future-thinking musicheads at Rhapsody,” said Visual founder Chuck Olson.