The partnership will debut in Australia this week.
After reports last summer of a pilot program between Facebook and the major labels that would have brought selected music videos to users' News Feeds, the social networking giant is reportedly planning to offer users a way to more organically incorporate music into their use of the platform.
As the New York Post reports, Facebook is testing a new partnership with Warner Music Group on a product called Slideshow that will allow users to soundtrack photo albums or videos with selected music from the major label. The company has been surreptitiously testing out the new feature since last October, and will roll out this most recent iteration in Australia this week.
“We are always testing ways to help people better share their stories with friends," a spokeperson for Facebook tells Billboard in a statement. "Slideshows are a new way for people to share photos and videos in a creative and succinct way. To date, we've been using Facebook-owned music to accompany these slideshows, we will now be testing the use of a limited amount of music from Warner Music Group as soundtrack options. ”