The star partners with indie Secretly Canadian to promote "not completely mainstream" comedians -- and names it after a man who died laughing.
When comic Tig Notaro gave up booking and promoting obscure local bands during her formative years in Denver, little did she know that she would be circling back to the record business two decades later.
The 45-year-old stand-up star and cast member of Amazon's Transparent will helm Bentzen Ball Records, a comedy imprint in partnership with Bloomington, Ind.-based independent label Secretly Canadian, which put out her 2012 Live album. "It's named after a guy named Ole Bentzen who apparently died of a heart attack from laughter while watching A Fish Called Wanda," says Notaro. "It's kind of a good way to go, to laugh at stuff."