In an effort to widen public outreach and support music education nationwide, Ace Hotel and Martin Guitar are expanding their evolving partnership with music outreach programs, live concerts and more.
This year, the two brands are teaming up for String Theory With Doug Hream Blunt, a music outreach program that will incorporate record label Luaka Bop and signees Doug Hream Blunt and welcome a new string of live concerts at the Ace Hotels in New York, Los Angeles, Pittsburgh and New Orleans. To benefit local adult education and music therapy centers, all proceeds from each live performance will be donated and Martin guitars will be gifted after each show.
In addition, the two brands have also announced the Ace X Martin High Note Micro-Granting Program, which will provide micro-grants to artists in Pittsburgh and New Orleans, two cities that the companies have deemed lacking in arts funding. Musicians in these cities will be nominated via an open-call, community-driven process, which intends to look beyond traditional methods of funding.