Apple Music Grows to 13 Million Subscribers

Chris Ratcliffe/Bloomberg via Getty Images

The Apple Music app on an iPhone 6s in 2015. 

Apple Music has surpassed 13 million subscribers, Apple CEO Tim Cook revealed Tuesday. 

That represents growth of 2 million subscribers since the company last disclosed numbers in February.

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The subscription streaming music service launched in June of last year as the follow up to Beats Music, the service that Apple acquired when it purchased Dr. Dre and Jimmy Iovine's Beats by Dre. Apple Music costs $9.99 a month and offers a catalog of streaming music, access to curated radio stations and exclusive originals such as the documentary of Taylor Swift's 1989 Tour. 

Apple announced the growth in Apple Music subscribers as part of its fiscal second quarter earnings release, during which it reported its first revenue declines since 2003.

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Apple Music falls under the company's services category, which Cook highlighted as a bright spot during an otherwise underwhelming quarter. Services revenue was up 20 percent since last year, making it the second largest segment for the company based on revenue. 

Apple Music faces stiff competition in the streaming music space from the likes of Spotify and newcomer Tidal, which has made news of late because of its exclusive rights to Prince's streaming library. Tidal was also the exclusive streaming partner for Beyonce's Lemonade visual album, though the album became available for download on iTunes two days after its debut.

This article was originally published by The Hollywood Reporter.


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