Three platforms, now under one roof, target active, big-spending music fans.
PledgeMusic is becoming the go-to platform for reaching superfans. The six-year-old company, an e-commerce platform that allows artists to connect with fans and sell both music and experiences in a type of "subscription," announced on Tuesday that it had acquired two more direct-to-fan platforms, NoiseTrade and Set.fm.
The deals give PledgeMusic additional services for its artist customers while increasing its user base to over 3 million. CEO Benji Rogers explained in a statement the combined company can now offer services for "the lifecycle of recordings, tours and the constantly-changing forms of artistic output" under one roof.
NoiseTrade provides free downloads of music and audiobooks in exchange for an artist donation and an email address. It's used by independent artists and authors that make money outside of traditional retail channels while gathering email addresses of downloaders. Rogers is an advisor to the company.