Latin Music Week

Facebook Messenger Integrates Spotify Sharing

Josh Edelson/AFP/Getty Images
Facebook CEO Mark Zuckerberg introduces a new messenger platform at the F8 summit in San Francisco on March 25, 2015.

Messenger, the "new" (released in April, 2014) central nervous system of Facebook's person-to-person communication, has announced the app will now allow users to share links to songs and playlists on Spotify.

Users can click the "More" button in Messenger, click Spotify, click on something they'd like to share in Spotify and a link will appear in the chat. It's far from the most seamless integration Messenger has cooked up so far -- chatting about going somewhere with a friend will present an option to call an Uber and go there, for example. Licensing issues may play a part as well in the "shunting" over to the Spotify app proper when playing music, though Billboard is waiting for clarification on that point.

"Music is a big part of the way people express themselves. Adding the ability to share music, via Spotify, is another way people can choose to communicate when text and words just aren't enough,” a spokeperson for Facebook says in a statement.

It's not the first Spotify integration to appear in a Facebook-related product; the company was fairly maligned several years ago for showing peoples' friends what they were listening to. Apparently, music is quite personal.

Less than a year after its introduction the app has 800 million monthly active users, giving a serious incentive for heavy users outside of Spotify's 75-plus million user base to give the freemium streaming platform a shot.