Spotify’s hiring of music veteran Tom Calderone is the latest example of the new music industry tapping the old music industry for top talent.
Spotify has lost hundreds of millions of dollars giving growth priority over profitability. In a quest to grow the music streaming market while taking its biggest share, it has expanded around the globe, built a top-of-the-class product and hired lobbyists to promote its agenda to legislators. It has also hired people from record labels, radio and television to deepen its connections to the music industry.
Its latest hire is Tom Calderone, the president of VH1, svp at MTV, television producer, radio consultant and radio programmer (he was an early adopter of the guitar-driven alternative rock format while at WDRE in Long Island in the early '90s). As head of content partnerships, Calderone will direct Spotify’s original content and relations with artists, publishers and labels. There are few potential hires with as much experience or as many relationships.