SoundCloud's Creator-Focused App Comes to iOS
SoundCloud's Pulse, the straightforward app unveiled last November that lets creators on the platform quickly manage and monitor activity around their music uploads, has arrived on iOS.
Pulse mirrors similar moves made by SoundCloud competitors like Pandora (AMP), Spotify (Insights) and YouTube (YouTube For Artists) over the past 14 months as companies begin sharing listening habits, location data and other streaming information that artists can use to help them chart tours or get a better handle on the metrics behind their fan base, for instance. The app is available in the Google Play store.
As it offers some back-end spine for creators the company is still focused on listeners, having released a curatorial play with "stations" earlier this month.
The company is said to be much closer to its paid streaming service, with a rumored launch by the middle of this year. Ahead of that SoundCloud still requires a licensing deal with Sony Music, which has been in the works for some time -- long enough for U.K. rights body PRS for Music to sue the company and then reach a settlement over that suit.
Its most recent earnings release pointed to "further capital investment" being required within the next year, with losses expected to continue for the next three years as it signs more licensing deals and invests in the platform -- it's safe to expect its ad ops team to grow significantly in that time as more and more licensors begin to monetize through On SoundCloud.