ALEXANDER LJUNG, 34
Last Year's Rank: —
SoundCloud's early-2016 deal with Universal Music Group was a key step in enabling the streaming platform, which has more than 175 million users worldwide, to add a pay tier. "We have the majority of the music industry aligned now," says Ljung. "We were able to work with Alexander," says UMG's Lucian Grainge, "because on an emotional and intellectual level he's respectful of talent."