Business

No. 79: Alexander Ljung | Power 100

Alexander Ljung, Founder/CEO, SoundCloud

79

ALEXANDER LJUNG, 34

Founder/CEO, SoundCloud
Last Year's Rank: —

SoundCloud's early-2016 deal with Universal Music Group was a key step in enabling the streaming ­platform, which has more than 175 million users worldwide, to add a pay tier. "We have the majority of the music industry aligned now," says Ljung. "We were able to work with Alexander," says UMG's Lucian Grainge, "because on an emotional and ­intellectual level he's respectful of talent."