AFO VERDE, 49
Chairman/CEO, Latin Region, Spain & Portugal, Sony Music Entertainment
Last Year's Rank: 81
Big signings and big hits defined Sony Latin's 2015. "El Perdon," the pairing of new label additions Enrique Iglesias and Nicky Jam, yielded the top genre hit of the year and pushed Sony's Latin-track market share up more than four points to nearly 49.1 percent, its third consecutive year of growth. Verde also led Sony's deal with EGREM for Cuba's largest musical catalog.