BRITTANY SCHREIBER, 28
Music Booking Producer, NBC News
Last Year's Rank: —
How important are network morning shows to music marketing? Even Adele, One Direction and Justin Bieber made stops on NBC's Today, which Schreiber books, or ABC's Good Morning America, in 2015. Meanwhile, intense competition between the two shows -- GMA led the year with 4.9 million average viewers, while Today won the key 25-54 demographic -- keeps Escobedo and Schreiber vying for bigger and more creative gets. Escobedo reeled in the live premiere of 1D's "Drag Me Down," while Schreiber scored Adele.