No. 72: Monica Escobedo & Brittany Schreiber | Power 100

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Monica Escobedo, Entertainment Producer, ABC News, Good Morning AmericaBrittany Schreiber, Music Booking Producer, NBC News

72

MONICA ESCOBEDO, 38

Entertainment Producer, ABC News, Good Morning America
Last Year's Rank: 77

 

BRITTANY SCHREIBER, 28

Music Booking Producer, NBC News
Last Year's Rank:

How important are ­network morning shows to music marketing? Even Adele, One Direction and Justin Bieber made stops on NBC's Today, which Schreiber books, or ABC's Good Morning America, in 2015. Meanwhile, intense ­competition between the two shows -- GMA led the year with 4.9 million ­average viewers, while Today won the key 25-54 demographic -- keeps Escobedo and Schreiber vying for bigger and more creative gets. Escobedo reeled in the live premiere of 1D's "Drag Me Down," while Schreiber scored Adele.

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