Business

No. 66: Raja Rajamannar | Power 100

Raja Rajamannar, Chief Marketing Officer, MasterCard

66

RAJA RAJAMANNAR, 54

Chief Marketing Officer, MasterCard
Last Year's Rank: 69

The data-driven Rajamannar launched MasterCard's biggest investment in music in 2015, spending an estimated $15 million to $25 million. As part of that initiative, he aligned the financial services giant with more genres, such as EDM. He also ­orchestrated MasterCard's first sponsorship of a concert series, Jimmy Kimmel Live!'s postshow live streams and cashless technology at Gwen Stefani's exclusive Oct. 17 gig for cardholders in New York.­