RAJA RAJAMANNAR, 54
Chief Marketing Officer, MasterCard
Last Year's Rank: 69
The data-driven Rajamannar launched MasterCard's biggest investment in music in 2015, spending an estimated $15 million to $25 million. As part of that initiative, he aligned the financial services giant with more genres, such as EDM. He also orchestrated MasterCard's first sponsorship of a concert series, Jimmy Kimmel Live!'s postshow live streams and cashless technology at Gwen Stefani's exclusive Oct. 17 gig for cardholders in New York.