Business

No. 45: Scott Greenstein | Power 100

Scott Greenstein, President/Chief Content Officer, SiriusXM

45

SCOTT GREENSTEIN, 56

President/Chief Content Officer, SiriusXM
Last Year's Rank: 60

Greenstein played a ­leading role in the deal that will keep Howard Stern on SiriusXM at least through 2020. He also oversaw a ­programming strategy that helped grow the satellite radio ­service's ­subscriber base to 29.6 ­million -- up 2.3 ­million -- making SiriusXM a de rigueur ­stop for artist ­promotion. Even Adele did her first U.S. media ­appearance -- a town hall with subscribers -- at its New York studio. "Labels have seen that if we get behind a record, we can force ­terrestrial [radio] to follow," says Greenstein. The Stern deal includes launching a video ­component -- a hint of ­diversification to come?