No. 16: Marc Geiger | Power 100

Marc Geiger, Partner/Head of Music, William Morris Endeavor



Partner/Head of Music, William Morris Endeavor
Last Year’s Rank: 13

Under Geiger's watch, the 100 agents in WME's music department booked some 35,000 dates in 2015, up from 33,000 in 2014. Among the agency's top ­performers at the box office and ­festivals (where WME claimed more than half the major ­headliners in 2015) were The Weeknd, Drake, Florence & The Machine and Luke Bryan. Geiger says spurring growth in his department in 2015 involved "making sure every room in the house is optimized." WME's ­hip-hop division, for example, added Grammy winners Macklemore & Ryan Lewis and Run the Jewels. Other key signings included Maroon 5, Haim and Brett Eldredge.

Biggest Issue Facing the Touring Industry: "The issues related to the live business are dwarfed by those in the recording-streaming-collections business, [but] there's a major ticketing issue -- regarding pricing versus actual demand -- that needs a lot of work."