Reddit Users Put Epic CEO L.A. Reid in a Death Grip
Reddit users bombarded veteran music exec Antonio "L.A." Reid with questions about noise group Death Grips on Wednesday during a frustrating-for-all AMA session. Since the feature isn’t called "ask me anything… and I'll answer you," the Epic Records CEO simply ignored repeated questions, including “Can you describe your experience signing Death Grips” and “Have you ever seen Death Grips live?” and “Sorry, hope I'm not too late. Can you tell me what happened with Death Grips?”
What happened was Epic signed Death Grips in 2012, but the deal fell apart less than a year later when the group leaked its own album, the sophomore effort No Love Deep Web. At the time the label said it was "working to dissolve our relationship" with the group, but it's that kind of industry drama that Redditors were eager to hear about, not so much Reid’s dealings with artists like Mariah Carey (no up-voted questions about her).
Some Redditors were obviously having a laugh with Reid, even asking “when you air drummed to Death Grips in the meeting, what song was it that compelled your inner drummer to go?” and “would you say you have a DEATH GRIP on the music industry?” But most seemed to really want to know what went down with the group.
When Reid did answer questions — 20 responses in all — he kept it brief. How did he feel about Pink’s reference to him in a song? He was “pleasantly surprised.” Which celebrity had the biggest influence on his career? Prince. What does he like on his pizza? Cheese. A few Redditors slipped in a few questions relevant to the music industry, but even then his answers were quick. A selection, plus their reactions:
Read the full AMA here.