Audience Engine, a public media-minded fundraising platform, has merged with radio audience engagement specialists Spinitron. The decision to partner-up and form a public benefit corporation (PBC) is meant to "help independent, public and not-for-profit media to succeed in the digital age," according to an announcement on Wednesday, Feb. 3.
Boston-based Spinitron has a slate of products already popular in music radio, including tools for creating station schedules as well as software for real-time music playlists and chat rooms connecting DJs with audiences. Owned by a PBC called Congera, whose parent company counts New York radio station WFMU among its properties, Audience Engine is an open-source set of tools that integrates crowdfunding-inspired donation tools throughout a publisher's site. It offers on and off-site widgets for donations as well as gift reward management, and includes a full suite of analytics.
As part of the merger, Spinitron co-founders Eva Papp and Tom Worster will join Audience Engine, which will be expanding its services from radio to include podcasters, journalists and other content-creating industries. Spinitron's future initiatives including providing support for traffic services including underwriting and promotional announcements.