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AEG Live Extends License for British Summer Time Hyde Park Festival

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Dave J Hogan/Getty Images

 A general view of The Rolling Stones performing on stage during a headline performance as part of Barclaycard Present British Summer Time Hyde Park on July 13, 2013 in London, England. 

AEG Live’s showcase London festival, Barclaycard presents British Summer Time Hyde Park, has been granted a two-year extension to its license. This year’s event takes place from July 1 to 10 with Take That, Florence & The Machine, Mumford & SonsKendrick Lamar among the acts already confirmed to appear.

Government administrative body The Royal Parks, who are responsible for managing London’s historic 5,000 acres of parkland, originally awarded AEG a five year contract in 2012 with the option to extend for a further two years. That option has now been granted with the popular outdoor event set to continue until at least 2019.

Held annually over back-to-back weekends -- bookending a midweek program of family entertainment and comedy -- previous acts to play British Summer Time Hyde Park include The Rolling Stones, Taylor Swift, Blur, Black Sabbath, The Who, Bon Jovi and Neil Young, among others. Under the terms of its license, the outdoor event has a daily capacity of 65,000.

“We set out with the most ambitious plan we possibly could and wanted to translate the 'best in class' philosophy that our company had delivered at indoor venues like The O2 into the outdoor environment for the first time,” commented James King, svp of AEG Live, in a statement.  

“As we enter our fourth year, the quality of artists wanting to play is now testament to the hard work put in by everybody,” King continued, adding: “It has been a pleasure and privilege working in harmony with The Royal Parks, Hyde Park stakeholder groups and residents, Barclaycard and the Artists to deliver spectacular and memorable summer days and nights for London.”

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