Wanting a larger share of the sync market, Sun is offering 1,100 tracks from its historic catalog of American music.
Sun Records has one of the most revered catalogs in American music. Now its songs, from the legendary Johnny Cash to forgotten musicians recorded decades ago in Memphis, are going to reach a new generation of fans. Needing a new way to develop its catalog, Sun has partnered with Musicbed to offer 1,100 of its tracks through the Fort Worth-based online licensing platform.
Many of the names need no introduction. Johnny Cash. Carl Perkins. Roy Orbison. Jerry Lee Lewis. Founded in 1952 by Sam Phillips, who famously sold Elvis Presley's contract to RCA Victor Records, the label captured early rock and roll, blues, rockabilly and other genres from Phillips' Memphis recording studio.
Sun Records vp Collin Brace calls the partnership "a big leap forward" in the labels efforts to reach licensees. While Musicbed does not have an exclusive on the 1,100 Sun tracks, it is the only place the tracks can be licensed online. The partnership also represents five-year-old Musicbed's first deal for a partial catalog of a label, according to founder and CEO Daniel McCarthy. "We feel like it has a second life it's about to walk into."