Looplabs Teams with Beatport for Sounds and Streaming, Eyes Emerging Markets

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Looplabs, a cloud-based collaborative music studio that allows producers and musicians to create and share tracks and compositions as a community, has partnered with Beatport to expand and enhance its musical and production experience, marking the first time Beatport has given access to its interface to a third party. 

Looplab users that have Beatport accounts will be given a free starter pack of loops, sounds and samples from the Beatport Sounds store. Likewise, users new to Beatport will also be able to sign up for Beatport accounts from within the Looplabs platform. With the new deal, Looplabs users with Beatport accounts can now instantly publish their tracks to Beatport’s streaming platform. Beatport’s embeddable music player will also allow users to promote tracks on the web and social media.

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Looplabs allows users who have even limited musical knowledge to create and collaborate in the production process. The service features an “intuitive interface” that automatically snaps more than 25,000 royalty-free sounds into the same tempo and musical key, easing musical composition.

“Empowering music creators to practice and perfect their craft is a core value of Beatport’s culture, so working with innovative companies like Looplabs to extend the value of our music catalog to aspiring producers is an obvious choice,” said Beatport president and CEO Greg Consiglio in a statement.

Originally founded by Craig Swann, Looplabs is now a partnership with music exec Bigram Zayas (Marc Anthony’s former manager) and technologist Timothy Braun. Grammy-winning producer Sergio George is the company’s Latin ambassador and music advisor, MTV co-founder Les Garland is its media strategist, and technology veteran Jon Diamond serves as advisor to the company.

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The service launched in beta late last year and with the Beatport partnership in place, its numbers should grow exponentially; Beatport receives over 50 million visitors a year across all properties.

The scope of the partnership goes beyond the electronic/dance world. “For me, the important sector is emerging markets like Mexico,” says Zayas, who comes to Looplabs after decades in the Latin world. “There’s a big, big play in the Latin side.”