Starbucks and Spotify have announced a partnership that will drive listenership to the streaming service and allow the chain coffeeshop's customers to easily engage with music played at its 7,500 locations.
Through the Starbucks app, customers can (via location sharing) favorite and add the music playing during a visit to a store, and will be able to influence Starbucks' future curation through those song likes. The company has also begun curating longer playlists, far removed from the generally soporific sounds of their coffeeshops, within Spotify.
Gina Woods, vp of entertainment for Starbucks, tells Billboard their discussions with Spotify began over a year ago. "As we started to see our customers move away from CDs" -- the company announced it would stop selling the discs last February -- "we started to think about what the solution was."