Maverick Looks to Expand with The Weeknd Manager
According to an insider, Maverick founding partner and Nicki Minaj manager Gee Roberson has played a key role in the recruitment effort, which would fall on the heels of another recent addition to the Maverick roster, the group Fifth Harmony, though the deal is not yet done. News of the talks was first reported by HITS Daily Double.
Coming off a banner 2015 with additional hits “Earned It” and “Can’t Feel My Face,” The Weeknd garnered seven nominations for the upcoming 58th Grammy Awards. His nods include record of the year for “Can’t Feel My Face” and album of year. The artist is also a first-time Academy Award nominee for best original song with "Earned It," featured on the Fifty Shades of Grey soundtrack.
Maverick executives have not yet responded to Billboard's requests for comment.
Update: This story was updated to reflect that a deal has not yet been reached. A previous version stated that Weeknd co-manager Amir "Cash" Esmailian was involved in the negotiations.