Apple Music Reportedly Hits 10 Million Paid Users; Spotify Responds, Highlighting Momentum

Apple Music has reportedly surpassed 10 million paid subscribers, according to the Financial Times. If true -- and Apple has not confirmed -- it would mean the service took six months to attract a subscriber base that took chief rival Spotify six years to accomplish. Apple did not immediately respond to a request for comment.

Apple launched Apple Music on June 30 and offered every user a three-month trial period. In October, CEO Tim Cook revealed Apple Music had 6.5 million paying users, with another 8.5 million on the free trial. Access to Apple Music improved in November when the app was released for Android, bringing the service to the bulk of the world’s smartphones.

Seemingly in response to these new figures, Spotify’s head of communications Jonathan Prince tweeted on Sunday that “Yup, our subscriber growth in the last six months of 2015 was the fastest ever” at the company. The last time Spotify announced numbers was in June 2015, when it disclosed it had jumped from 10 to 20 million paid users over the course of a year. If growth occurred at a faster clip in the second half of 2015, then the company should be somewhere between 25-30 million premium subscribers at this point. However, Prince doesn’t specify whether that fast growth was for its freemium or premium tiers, or both.

Which price point those new subscribers are paying for Spotify will vary, in the short term at least; the end of 2015 saw a promotional push for a three-month trial of the service for 99 cents.

When reached, Spotify would not go into detail on subscriber figures but did confirm that "the last half of 2015 was our fastest in terms of subscriber growth."