Business

New Arena in Las Vegas Secures Name-In-Title with T-Mobile

T-Mobile Arena
Courtesy Photo

T-Mobile Arena in Las Vegas, Nevada.

T-Mobile and joint venture partners Anschutz Entertainment Group (AEG) and MGM Resorts International have inked a deal for the new Las Vegas arena to be officially named T-Mobile Arena in a multi-year naming rights agreement negotiated by AEG Global Partnerships. No financial terms were disclosed.

Events already booked at the 20,000-seat T-Mobile Arena include Opening Night starring the Killers on April 6, UFC 200 in July, Harlem Globetrotters, George Strait, Garth Brooks, Dixie Chicks, Janet Jackson, UNLV/Duke college basketball, and the 2016 PBR World Finals. Sources also told Billboard that a reunited Guns 'N Roses will be among the first acts to play the arena. The venue will have numerous VIP experiences, highlighted by Hyde Lounge, an exclusive nightclub with premium views of sports and entertainment action below.

T-Mobile customers will be rewarded with such benefits as a dedicated fast-track VIP venue entrance at every event. At select events, they can access event tickets and premium VIP experiences reserved exclusively for T-Mobile customers, pre-sales, and seat upgrade opportunities. Charging stations will be located throughout the arena concourse for all patrons.

“T-Mobile is disruptive and irreverent -- a perfect complement to our vision of entertainment in Las Vegas," says Todd Goldstein, Chief Revenue Officer, in a statement announcing the deal. "Their commitment to the best and the most cutting-edge technology and customer experience makes them ideal for Las Vegas’ newest showplace for the top sports and entertainment events. There will be no finer destination to bring T-Mobile’s Un-carrier revolution and tech innovation to life than T-Mobile Arena where guests, performers and other partners will truly benefit from the overall experience."

All 42 of T-Mobile Arena’s luxury suites have been sold, with a limited inventory remaining of the arena’s Opera Boxes, Club Seats and private Bunker Suites. AEG Global Partnerships, an affiliate of AEG that collaborates with more than 120 venues and other AEG assets worldwide to create sales and marketing platforms, is overseeing the sale of naming rights, sponsorships, premium seating and luxury suite sales for the arena. T-Mobile Arena will have a limited number of exclusive Founding Partners, which already include Coca-Cola, Cox Business, Toshiba American Business Solutions Inc. and Schneider Electric.