Ticketmaster took it on the chin yesterday, as hundreds of thousands of Adele's fans stormed the company's virtual gates hoping to secure one of the 750,000 available seats for the superstar's North American tour, which kicks off July 5 in St. Paul, Minn. Fans took to social media to hammer the ticket retailer for its slow website, which the company maintains did not crash. To give some context to the consternation, a source told Billboard yesterday that four million people in New York alone were in the digital line at the same time -- those six shows sold out in less than an hour. Yesterday's backlash came on the heels of a similar-on-the-surface snafu across the pond, when pre-sale tickets were made available last week.
It's nigh impossible that any digital company outside of Google could handle with aplomb the traffic interplay of many millions seeking seat assignments, dates, venues and payment processing at the same time. It's equally unlikely that millions of netizens would want something, not receive it (preferably in a convenient, expedient manner) and then not complain about it.