Taylor Swift and Adele Mingle With Tech Executives, PewDiePie in Guardian's Media Power List

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Taylor Swift attends the "Charles James: Beyond Fashion" Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City.

The Guardian’s annual power list for media types, the MediaGuardian 100, is loaded with American tech leaders, a couple female pop singers and a YouTube star who is apparently more influential than that company’s chief exec.

Ranking first, second and third this year are Facebook’s Mark Zuckerberg, Google’s Larry Page and Apple’s Tim Cook. Also in the top ten are Amazon’s Jeff Bezos and pop superstar Taylor Swift, who the Guardian notes, “singlehandedly got Apple to take notice when they totally ignored major corporations" over artist payouts during Apple Music’s free trial. Her clout with aforementioned much older men made her the highest ranking woman on the list.

We have a feeling that the only other musician on the list, Adele, will finish higher than No. 48 come next year, given her record-setting sales for new album 25. The Guardian notes what she didn’t do among her accomplishments: “She is also living proof that sometimes less is more on social media – she has only posted 18 times on Instagram for her 2.1 million followers and tweets rarely to her 23.8 million Twitter fans."

Adele's '25' Debuts at No. 1 on Billboard 200, '21' Returns to Top 10

YouTube chief executive Susan Wojcicki landed at 33 on this year’s list, but that’s two behind YouTube’s biggest star PewDiePie, who makes funny noises while taping himself playing video games -- and made $12 million last year doing it.

Daniel Ek of Spotify lands at No. 47 this year. That’s down from 41 a year ago. The Guardian says Ek’s accomplishments (new features, 20 million paid users) may have been “overshadowed by a privacy row when Spotify users denounced changes to the company’s data-collection policy." The label side of the music industry was represented by Universal Music UK chief exec David Joseph, who placed No. 52.

Tech guys ranging from Snapchat’s Evan Spiegel (17), Twitter’s Jack Dorsey (27) and Mojang’s Vu Bui (88) also made the list.

Small screen stars Simon Cowell (23), John Oliver (81) and Caitlyn Jenner (96) cracked the list as well. And though her podcast aired its season one finale in late 2014, Serial host Sarah Koenig scored at No. 71.

The 15th edition of the MediaGuardian 100 list was based on political, cultural and economic influence and chosen by 14 media experts.​ See the full list here.


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