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Vevo Gets Personal in New iPhone App Update

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VEVO Newfront on April 30, 2015 in New York City.

Vevo has updated its iPhone app to make it easier for users to find their favorite videos and, even better, learn about new ones. Calling it a "new mobile experience that puts the user at the center of everything we do," the new version lets you favorite artists, playlists and videos, and then manage those choice cuts in an official "Favorites" section.

There's also a new section for recommendations called "Spotlight" that is personalized for each user's taste. Once you follow at least three artists, the section will be populated with the latest content from those artists plus “content related” to them. (See below for how it would appear if, say, The Weeknd dropped a new clip.) The new personalization features require a Vevo account."Today we take the first step in repositioning Vevo around a best-in-class mobile video experience for music," said Erik Huggers, president and CEO of Vevo. "Music videos represent one of the world’s most popular platforms for storytelling.  Our new mobile application will allow them to be seen and heard in the way that artists intended and that our audiences will love."