A new feature called Concerts creates a link between artists and ticket sales. It's the latest trend in music streaming.
Spotify has joined the procession of streaming services trying to help artists sell more concert tickets. The company announced Thursday a new feature called Concerts that recommends nearby concerts. The feature has immediately started rolling out on Spotify's iOS and Android apps.
Powered by concert tracking service Songkick, Concerts is located inside the "browse" tab in the mobile app. Recommendations are based on a person's listening history and are intended to include not only favorite artists but concerts Spotify thinks a person will enjoy.
This announcement comes as no surprise. Streaming services have been integrating concert information to both meet a need and one-up their competitors. Pandora has been using its artist audio messages to target fans and send them to the appropriate ticketing service web page (the Rolling Stones and Odesza were successful test cases). Last month it upped the ante with a $450 million purchase of Ticketfly to better integrate ticket buying into the user experience.