iHeartMedia Launches Kid-Friendly Radio App

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The iHeartRadio Family app

iHeartMedia has launched a new kid-friendly mobile app with Build-A-Bear Workshop called iHeartRadio Family. The streaming music and storytelling app is geared towards kids aged four to 11 and features radio stations and programming like Radio Disney Junior and the new Build-A-Bear Workshop Radio, plus stations tied to artists like Nick Jonas, 5 Seconds of Summer and Selena Gomez.

The app, available in the iOS, Google Play and Amazon app stores, features a colorful and simplified user interface designed with kiddos in mind. It marks iHeartMedia’s first extension of its original iHeartRadio app and is completely free with not capped listening.

"We know music is already a big part of family life, so we’ve hand selected the music and stations we know kids will love and put it all in one app designed for kids," said Chris Williams, iHeartRadio’s Chief Product Officer.

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The idea for a kid-friendly standalone app emerged from a "Hackathon" event sponsored by the iHeartRadio team. Whether iHeartRadio Family will be joined by other customized apps from the radio giant remains to be seen — a rep for the company told Billboard there no plans (yet).

The app follows several recent kid and/or family-centric entries by media companies. Rhapsody announced its own "kid mode" in October, and YouTube's Kids app debuted in February. The space has emerged as a sweet spot: "If you see the consumption charts, children's music is still small in our service but it’s dramatically larger as a share of our service than if you look at the industry average," Amazon’s vp of digital music Steve Boom told Billboard recently. "The industry average is barely a blip. It’s still well under five percent of our service, but it’s a lot, lot bigger."


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