Deli Radio has been retooled and rebranded as MAGNIFI, a streaming service that integrates ticket-buying into the listening experience.
Two trends dominate today's music business: streaming services provide great promotion but unsatisfying royalties; and revenue from live events takes on a greater significance each year. These shifts in the marketplace are changing how companies do business.
One approach is to merge streaming services with concert discovery. Pandora acquired Ticketfly to help connect listeners with artists and, as a result, concert tickets. Rhapsody and Deezer offer ticket sales and other items through integration with BandPage. Other streaming services will undoubtedly find other ways to bring listeners to concerts.
Now comes MAGNIFI, a Bay Area-based company with the goal of helping people find nearby shows. MAGNIFI cross between a concert-tracking service like Songkick or Bandsintown and an Internet radio service. Its goal is to collapse the process of listening, searching for shows, organizing with friends and then buying tickets. "That’s too many hurdles to go through before experiencing great live music," CEO Toby Gabriner said in a statement.