Facebook is trying to make music work... again. After some less-than-stellar starts and stops, including a much-maligned 2011 feature which telegraphed Facebook user's Spotify listens to their friends, the company is taking a much more measured approach to its new foray into music. As one source says frankly, music as a thing hasn't really existed on the platform. Now it will... sort of.
Beginning today, songs shared either through a URL or "Share on Facebook" button within Spotify and Apple Music will appear in the news feeds of iOS users as 30-second song samples. (The 30-second samples were no doubt, as will be obvious to anyone with experience in music, pretty easy to negotiate.) If a song is interesting enough after a handful seconds, fans can add that music to their streaming service accounts. In a blog post on the release, director of product Michael Cerda says the company "will expand Music Story support for additional streaming music services soon."
And that's pretty much it, for now.