Sonos just turned up the volume on its pitch to audiophiles with a batch of TV commercials featuring the likes of St. Vincent, Rick Rubin, Q-Tip and Gary Clark Jr. The ads focus on various products from the speaker maker, with stylish voiceovers courtesy of the artists.
With Otis Redding's "Send Me Some Lovin'" playing in the background, St. Vincent's ad asks "now what?" given that everyone has every song at their fingertips. "Music's meant to be heard out loud," she declares. "Where your life happens, where you dance, where you love and where you live. When everyone has every song ever written, what matters most is how you listen."