Nothing new was learned about Apple Music in Apple's earnings call Tuesday afternoon. CEO Tim Cook provided previously known information: the new subscription service has over 15 million individual and family accounts and over 6.5 million paying customers. He added two more music notes: Apple Music will be added to Apple TV this week and mentioned its launch in China.
Music gets little attention in Apple earnings; it adds to the Apple brand but represents only a tiny part of the overall business. Consider that Apple's annual revenue is nearly 35 times greater than the world's largest music company, Universal Music Group. Apple's $13.9 billion growth in its fiscal year net income approaches the value of the entire global recorded music industry, which hit $15 billion last year.
Because it represents nearly two-thirds of Apple revenue, the iPhone receives most of the attention when Apple releases earnings. In the latest quarter, iPhone shipments rose 22 percent to 48 million units representing revenue of $32.2 billion. Cook described demand for the iPhone 6 and 6s as "very strong" across the quarter and said demand for new iPhones exceeding supply at the end of the quarter. He added the iPhone will grow in the current quarter aided by people switching from Android and upgrades by previous iPhone users.
Demand for its smartphones would indicate that Apple should have a greater ability to sell its Apple Music subscription service. Music streaming services are most commonly used on mobile devices rather than in the home -- where they can also be used with portable speakers and digital systems. Of the many streaming services tracked by Triton Digital -- Apple Music is not included -- 73.8 percent of total listening in August was on mobile devices.
Less positive for Cupertino's biggest company are shrinking iPad shipments, which tumbled 20 percent to 9.9 million, representing $4.3 billion. Mac sales rose a modest 3 percent and accounted for $6.9 billion. Revenue from services such as AppleCare rose 10 percent to $5.1 billion. Revenue from the "other products" category, which includes the Apple Watch and Beats products, rose 61 percent to $3.0 billion.
The forecast for the traditionally strong fiscal first quarter -- which includes Christmas -- is revenue between $75.5 billion and $77.5 billion and operating income between $6.3 billion and $6.4 billion.