The world's second-most populous nation is hopping on the Internet at rocket speed.
Two developments today point to the rapid maturation of India's music streaming industry -- one an investment and bundling partnership, the other a curatorial play from the world's most valuable company.
Gaana, with a reported 20 million active users, stands as the country's most popular streaming service. As The Times of India reports, the company has signed a partnership with Micromax, an Indian electronics manufacturer with a prodigiously large line of smartphones. The deal will see Gaana installed on all Micromax phones going forward, with a free trial to Gaana's premium service -- it also offers an ad-supported tier -- as part of the bundling. TechCrunch reports Micromax sells over 2 million phones per month. Times Internet (parent company of Gaana) CEO Satyan Gajwani said the move will bolster his plan for Gaana to reach its goal of 100 million users, something Spotify has yet to achieve, though is quickly approaching.