The MixRadio app will be pre-loaded on the new Samsung Z3 smartphone.
In a business driven by partnerships, one Internet radio service is putting down deeper roots in the world's second most populous country. MixRadio is now being pre-loaded on the Samsung Z3 smartphone that debuted Wednesday, and won't be made available on any other Android device in the region.
"This is a market we're heavily invested in," Jon Dworkin, MixRadio's Chief Marketing Officer, tells Billboard. MixRadio has been available in India, a fast-growing market for both mobile Internet and smartphones, for about a decade. The company claims to have reached 20 million listeners in the country with the help of a localized catalog with 13 genres of Indian music including Bollywood, Telugu, Tamil to Punjabi, Bengali, Oriya and Marath.
Samsung had the largest share of India's fast-growing smartphone market in the second quarter at 27.8 percent. Cisco estimates the number of smartphones in India grew 54 percent to 140 million in 2014 and will reach 650 million in 2019.