Apple & Google Top List of Best Global Brands
Four tech firms and a soda company dominate the top five of this year's Best Global Brands list from Interbrand. Apple and Google score the top spots again, with brand values of $170 billion and $120 billion, respectively. Coke is a distant third with $78.4 billion, trailed by Microsoft's $67.7 billion and IBM's $65.1 billion.
The annual rankings of top companies is determined by a brand's financial performance, its influence over customer choice, and the brand's strength to "command a premium price or secure earnings" for the company.
The rest of the top ten includes a car company (Toyota), a pair of multinational conglomerates (Samsung and GE), a fast food giant (McDonald's) and the world's biggest retailer (Amazon).
"Many of the brands in this year's Top 100 are so intuitively aligned with people's priorities, that they are able to seamlessly integrate into their everyday lives," said Jez Frampton, Interbrand's global CEO.
Some media-related entries in this year’s list include Disney, at No. 13 with $36.5 billion, and Facebook, No. 23 with $22 billion. Viacom’s MTV network landed at No. 90, with $4.7 billion.
The Top Ten Brands:
1. Apple // $170.2 billion
2. Google // $120.3 billion
3. Coca-Cola // $78.4 billion
4. Microsoft // $67.7 billion
5. IBM // $65.1 billion
6. Toyota // $49 billion
7. Samsung // $45.3 billion
8. GE // $42.3 billion
9. McDonald's // $39.8 billion
10. Amazon // $37.9 billion
See the full list here.