Bandcamp, probably the best-known post-Myspace sales and profile platform for nascent bands and labels (though it attracts big names, too) today made its subscription service available to anyone interested. The option was first revealed last November, before launching as an undercover beta this year.
With the service, artists can charge their fans an annual or monthly fee of any price, giving those fans access to all future music they upload. As well, artists can choose whether to offer certain portions of their back catalogs to subscribers, and offer subscriber-only access to both recordings and merchandise (exclusive releases and/or discounts). The company also offers a subscriber-only social page, similar to a blog, designed to keep fans connected to the process and progress of a creator (similar in spirit to the follow-up emails you receive after a Kickstarter campaign is successful). The customization is robust throughout.
The pitch is similar to Patreon, a site which gives artists similar options in order to support their careers. The difference lies in Bandcamp's established storefronts which, the company says, have generated $122 million since the company's launch.