As a high school senior in the town of State College, Pa., Phil McIntyre was sure his job as a production runner at the local arena would lead to a gig -- it just wasn't as Iron Maiden's merchandise guy. "I was devastated when that fell through," he says with a grin. Instead, McIntyre impressed Britney Spears' crew during rehearsals and won an assistant tour manager position.
Today, the 33-year-old sits at the head of a growing mini-empire in West Hollywood. This past spring, he joined Demi Lovato and Nick Jonas -- both of whom he has managed since early in their careers -- to launch SafeHouse Records, which aims to develop artists with "360-degree franchises of pop relevance." In addition to access to the resources of Island (CEO David Massey is closely involved), signees will get equity in the label. "It's the new Hollywood model," says McIntyre from his airy office, where a Peter Tunney art piece that reads "Everything Is Going to Be Amazing" sits above his desk.