Middle-aged consumers' share of concertgoing far exceeds their share of U.S. population.
A new survey tries to answer an age-old question: do people attend fewer concerts as they age? This particular survey, conducted by ticketing company Eventbrite, found millennials and boomers alike see "experiences" as an important part of a fulfilled life -- not surprising considering boomers were attending Woodstock, The Newport Folk Festival and the US Festival before millennials were even born.
At the very least, people have more potential to attend concerts in their older years. The survey found 44 percent of boomers (ages 51 to 70) that attend live events said they attend more events now than 10 years ago. In addition, more than half of boomers (54 percent) reported having more time for live experiences now that their children are older.
But other recent data suggests intention may not translate into concert attendance. Ticketmaster's 2014 U.S. Live Event Attendee Study found that boomers (55 and over) accounted for just 22 percent of concertgoers while millennials (18 to 34) accounted for 35 percent and middle-aged groups (35 to 54) were 43 percent of attendees. That points to considerably less concert activity for boomers, although the boomer category probably would have fared a bit better using Eventbrite's age definition (51 to 70).