Apple Music is said to have a goal of reaching 100 million subscribers, despite being a late-comer to the streaming scene. If current numbers hold, and people opt to pay, the new service is already a tenth of the way there. USA Today is reporting that Apple Music has attracted 11 million trial users to date.
The key word here is "trial," meaning no one is paying $9.99 a month (or $14.99 for the family plan) just yet. The real test is going to be whether the company can retain the 11 million (and counting, presumably) users and convince the toe-dippers to jump into the premium pool when the three-month trial ends in October. If the numbers hold, Apple Music will already boast half the paid subscriptions as Spotify.