North American leg churns $76 million -- now Europe's on tap.
U2 wrapped the North American leg of the Innocence + Experience tour in stunning fashion with an eight-night, sold-out stand at Madison Square Garden in New York City that grossed nearly $20 million from the attendance of almost 150,000 fans.
Marked by special guests on stage and VIP attendees in the audience, the critically acclaimed shows put up a final tally of 149,942 tickets sold, with a gross of $19,474,285, according to Billboard Boxscore. That takes the total of the tour's opening leg to 650,582 attendance and $76,166,563 gross from 36 shows, all sellouts. Innocence + Experience is produced by Live Nation Global Touring president Arthur Fogel and his Toronto-based team, promoter/producer of all of U2’s tours since PopMart in 1997-98.
The follow-up to the historic 360 tour of stadiums in 2009-11 (which grossed $736.4 million and moved 7.2 million tickets, both all-time records), Innocence + Experience marks the first time U2 has played the relatively intimate confines of arenas since the Vertigo tour in 2005-2007. The band makes full use of the venues, with groundbreaking staging and video that allows for 360-degree seating, including general admission on the floor. Calling the North American leg “a huge success on every level,” Fogel tells Billboard that the tour, “blew everyone away, fans and critics.” He continues, “In our world, people use the term ‘great’ all too easily, [but] in this case it is an understatement. They are the best live band in our business, and if there was any doubt by a few, they should have learned that by now.”