In a major European expansion, Live Nation Entertainment has formed Live Nation Concerts Germany in partnership with leading German promoter Marek Lieberberg to promote concerts and festivals in Germany, Austria and Switzerland beginning Jan. 1, 2016.
Live Nation says the deal with Lieberberg will add over 700 shows and more than 2 million fans to Live Nation’s platform of over 23,000 shows for 60 million fans, across more than 40 countries. Noteworthy in this deal is the fact that Live Nation subsidiary Ticketmaster Germany will serve as the lead ticketing company for Live Nation Concerts Germany, adding over 2 million tickets to its inventory. Lieberberg had previously partnered with CTS Eventim for ticketing. Under the terms of the Live Nation deal, Lieberberg will be Chief Executive Officer of Live Nation Concerts Germany, and Andre Lieberber will serve as president.