Snapchat is giving its Discover platform -- an editorial "outlet" within the hugely popular app launched in January that features content from companies like Vice, The Daily Mail and Comedy Central -- a bit of a content overhaul.
Warner Music Group and Yahoo have been removed from the vertical, replaced by BuzzFeed (a Snapchat statement pointed to its focus on BuzzFeed's Motion Pictures arm) and iHeartRadio, which will provide artist interviews and features to Discover. (Recode reported the imminent arrival of Vox, among others, as well.) The new arrivals are expected to pop up in about a month.
A source with knowledge of the situation tells Billboard Warner Music's content wasn't broad enough for it to find success on Discover. Another source, however, points to the two companies working on a different way to integrate WMG content into Snapchat. Warner Music Group did not respond to a request for comment at press time.