The grandfather of music subscription services added 1 million subscribers in less than 12 months.
It took Rhapsody International 12 years to reach the two-million subscriber mark. Reflecting the growing acceptance of the subscription business model, Rhapsody reached three million subscribers in less than a year, the company announced in a blog post Wednesday morning.
Often forgotten amidst the attention given to Spotify, Tidal and Apple Music, Rhapsody has one of the larger customer bases of its peer group. Spotify and Deezer have over 20 million and 6 million subscribers, respectively. Tidal had 540,000 subscribers when it was re-launched under Jay Z's ownership in March. Apple Music is effectively starting from scratch after rebooting Beats Music.