Spotify Is Making You a Weekly Mixtape
Spotify is upping its mixtape game by introducing a new automated playlist that will be tailored to each listeners’ taste and released every Monday morning. Discover Weekly, which begins rolling out today to all platforms, is essentially a two-hour mixtape inspired by your favorite music along with the tastes of people listening to similar songs.
The playlist will be located atop your regular playlist folder and refreshed every week. The more songs you listen to during the week, the better the Monday-morning mixtape will be, Spotify explains.
"High Fidelity’s Rob Gordon had it right — the making of a mixtape is a very subtle art. That’s why we created Discover Weekly," says Gustav Söderström, Spotify’s vp of product. "There’s never been a simpler, more personalized way to discover music, with every playlist tuned just to you every single week."
Discover Weekly is Spotify’s latest feature to foster music discovery on the leading streaming service. It follows the launch of Apple Music and its human-powered Beats1 radio station and collection of programmed playlists. Apple also has a “For You” section that, like Spotify’s Discover Weekly, promises to deliver better recommendations the more the user listens.