CMA Awards 2018
How Much More Do Publicists Earn Than Music Journalists? Find Out
Billboard followed the money to determine who's pulling in the largest (and smallest) paychecks in the industry: from the tens of millions in equity awards reaped by Apple executives to a radio-station mascot's minimum wage.
* PARTNER: Even before consolidation decimated the record business, label publicists found success striking out on their own, often with at least one heavy hitter in tow to pay the bills. In 1990, Marilyn Laverty left Columbia Records after 13 years there to start Shore Fire Media, taking Bruce Springsteen with her. More recently, Tree Paine left Warner Music Nashville in 2014 to form Premium PR when Taylor Swift hired her after splitting with longtime publicist Paula Erickson.
All salaries are annual unless otherwise specified.
Reporting by Jem Aswad, Megan Buerger, Ed Christman, Shirley Halperin, Andrew Hampp, Glenn Peoples, Alex Pham, Jeff Rabhan, Phyllis Stark and Ray Waddell.
This story first appeared in the June 27 issue of Billboard.