How Much Do the Booking Agents Who Send Artists on Tour Make?
Billboard followed the money to determine who's pulling in the largest (and smallest) paychecks in the industry: from the tens of millions in equity awards reaped by Apple executives to a radio-station mascot's minimum wage.
* RESPONSIBLE AGENT: Booking agents find, route and negotiate live engagements for artists as well as focus on building their careers as live performers. The responsible agent, or RA, generally brings an artist to the agency and shepherds his or her career. RAs at large agencies like Creative Artists Agency or William Morris Endeavor typically are paid annual salaries that range from $75,000 to more than $1 million for those with superstar clients. At a smaller agency, salaries range from $40,000 to $225,000. As a general rule, RAs are expected to bring in annual commissions equal to three times their salaries. Bonuses are sometimes doled out on bookings that exceed that level. Booking agencies typically earn a 10 percent commission of the gross revenue for each engagement booked.
All salaries are annual unless otherwise specified.
Reporting by Jem Aswad, Megan Buerger, Ed Christman, Shirley Halperin, Andrew Hampp, Glenn Peoples, Alex Pham, Jeff Rabhan, Phyllis Stark and Ray Waddell.
This story first appeared in the June 27 issue of Billboard.