Twitter Enlists Demi Lovato & Other Influencers in New E-Commerce Push
Twitter is in a tinkering mood these days. On the heels of unveiling a planned feature that will make it easier to find curated bundles of trending news, the social media network says it is also working on ways to help you buy stuff.
New "product and place" features will arrive in two ways, according to a recent Twitter blog post: The first will automatically pull in relevant tweets about products and places on dedicated "pages," featuring photos, videos, prices and a buy button. Secondly, there will be "collections" of products gathered not by an algorithm but from actual people and brands.
Initial influencers include HBO, Disney, Target, Ellen DeGeneres' TV show, Reese Witherspoon and Demi Lovato. According to the Los Angeles Times, the short list of curating partners also includes Ariana Grande, Amanda Palmer, Steve Aoki and YouTube star Michelle Phan.
"Every month, millions of people Tweet about what they love: products they buy, places they visit, books they're reading or vacations they're planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you're looking for them," product manager Amaryllis Fox wrote.
The new e-commerce feature is live on iOS and Android.