Sweet Chick, a New York City restaurant specializing in chicken and waffles, has teamed with local rap legend Nas to help boost the brand to the national stage. Co-owner John Seymour made the announcement at a one-year anniversary party for the restaurant's second location, on Manhattan's Lower East Side (the original is in Brooklyn).
"As we continue to grow and develop the Sweet Chick brand, we want to align with partners and artists that understand what we represent," Seymour said in a statement. "When conceptualizing Sweet Chick, we understood the history of chicken & waffles and wanted to have an amazing product while paying homage to its roots within the music community of NYC."
Seymour then emphasized music's influence on the burgeoning chain, calling it a "dream come true" to have his favorite rapper on board. "We can truly move forward with a 'NY state of Mind' and introduce Sweet Chick to a bigger audience," he said. "We look to expand in the next year or so."