MixRadio, previously available only on Windows and Nokia phones, is going global. The streaming service debuted on Android and iOS platforms Tuesday (May 19) and unveiled a new deal with HTC at a media event in New York, accompanied by artist ambassadors Nile Rodgers and Charli XCX.
Previously owned by Microsoft, which spun off the service last July, MixRadio was acquired last December by messaging service LINE for an undisclosed sum. Currently available in 31 countries, MixRadio is a free, ad-supported streaming radio product that allows listeners to create and curate playlists from a licensed library of 35 million songs. Mike Bebel, MixRadio's chief operating officer, cites the U.S., UK and Brazil as focus markets, with India, Singapore and Indonesia also among the service's top territories.